People usually search keywords in search engine bar to find the solutions of their searched query. Google has advanced their technology to find the search results not only basis of exact searched query. Google won’t to lose their traffic from its search engine and provide relevant solutions not only basis of exact solution but on basis of Semantic Search results. You are thinking that what is Semantic Search? Now, we will reach on this topic coming soon, before we show you example about how Google show you results when you search query on its search bar. If you are searching restaurants in manhattan, Google will show you results only for this particular searched query. It would understand this query as where to eat Indian food in Manhattan or what is the best place to eat Indian food in Manhattan. On basis of this search query, Google will show you results in its search engine results pages.
What is Semantic Search? Why we should care about it on our SEO strategy to boost ranking?
Semantic search seeks to find accurate search results on basis of searcher intent and the contextual meaning of terms appearing on its search engine bar. I have already shown you example of how semantic search works for your searched query in Google search engine result pages. Or Semantic search is not aiming is to find only exact searched query, but the terms appears on basis of intent and contextual meaning of the words. Intent split the query into what is user looking for? Contextual means what gives the meaning of searched query searches by users. Combination of both term evolve the different query in front of search engine. We Digital Marketing experts need to understand the advancements of Google technology in digital marketing field.
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